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1. Defining goals and objectives It is necessary to clearly formulate the objectives of participation in the exhibition. This may include expanding the audience, attracting target customers, or launching a new product or service on the market. Specifying tasks simplifies the assessment of the effectiveness of participation. 2. Development of a participation plan with the […]

Participation in international exhibitions and B2B events in Saudi Arabia allows: The largest exhibitions and B2B events The country hosts many industry events every year, attended by business leaders from all over the world. Below is an overview of the most significant: Saudi Build The largest construction exhibition that gathers manufacturers of building materials, equipment […]

DUBAI, 18th February, 2026 (WAM) — DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, organiser of World of Coffee Dubai in partnership with the Specialty Coffee Association, has announced the success of the fifth edition of World of Coffee Dubai 2026, which recorded strong results and reinforced Dubai’s position […]

DUBAI, 9th February, 2026 (WAM) — The World Health Expo (WHX) 2026 kicked off Monday at the Dubai Exhibition Centre in Expo City Dubai. The Ministry of Health and Prevention, alongside national and emirate-level health authorities, is participating under the Emirates Health platform. Through this national platform, UAE health authorities are showcasing how policy, regulation, […]

SHARJAH, 6th February, 2026 (WAM) — Expo Khorfakkan has unveiled its events calendar for the first quarter of 2026, featuring a lineup of specialised exhibitions and commercial, cultural, and entertainment activities. The programme reflects Expo Khorfakkan’s commitment to stimulating economic growth in the Eastern Region and strengthening its position as a distinguished shopping and entertainment […]

ABU DHABI, 22nd January, 2026 (WAM) — The Ministry of Defence, in collaboration with ADNEC Group, announced that the UAE has been awarded the hosting rights for the 46th World Congress of Military Medicine 2026 (ICMM), scheduled to take place from 9th to 13th November 2026 in Abu Dhabi. The World Congress of Military Medicine […]

DUBAI, 18th January, 2026 (WAM) — The fifth edition of World of Coffee Dubai officially opened today at the Dubai World Trade Centre (DWTC), marking a major milestone for the Middle East’s specialty coffee industry. Organised by DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with […]

DUBAI, 18th January, 2026 (WAM) — Dubai Electricity and Water Authority (DEWA) will organise the 28th edition of the Water, Energy, Technology and Environment Exhibition (WETEX), under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Supreme Council of Energy. The event will take place from 20th to 22nd October […]

DUBAI, 5th January, 2026 (WAM) — Dubai World Trade Centre (DWTC) on Monday announced its events calendar for the first half of 2026, featuring 71 international exhibitions and conferences across sectors including security, healthcare, food, energy, mobility, tourism, technology and culture. Mahir Julfar, Executive Vice President at DWTC, said the calendar supports Dubai’s Economic Agenda […]

SHARJAH, 21st December, 2025 (WAM) — Expo Centre Sharjah is set to deliver an extensive portfolio of events in 2026, solidifying its position as a leading regional destination for world-class exhibitions and conferences and a global hub for business tourism. The 2026 events calendar features more than 95 exhibitions and events, encompassing high-profile local, regional, […]