ITB Berlin has announced a marketing alliance with International Travel Week Abu Dhabi (ITW), securing its involvement in the United Arab Emirates. The event is the fastest-growing travel trade show in the Middle East. Following its debut in 2015 it is due to take place for the second time at the ADNEC Exhibition Centre. On 25 and 26 November 2017, the event will be open to both trade and public visitors. ITB Berlin’s involvement includes numerous marketing and promotional activities.