The UFI MEA Conference 2021 will take place in Dubai (UAE) on May 26. Hosted by the Dubai World Trade Centre (DWTC), it will be UFI’s first in-person event in 2021.

Trixie LohMirmand, executive vice president at the DWTC, says: “Dubai has paved the way in the region for the global reopening of events, in particular exhibitions, and the DWTC is perfectly placed to host the in-person UFI regional conference. As a member of UFI and the global exhibition community, we are mandated to support the industry. This gathering of event professionals from both the private and public sectors across the region is a much-awaited opportunity to reconnect, learn, celebrate our pursuits and exchange on expectations and aspirations for our industry”.

Kai Hattendorf, UFI CEO and managing director, adds: “UFI is witnessing the need and request from the industry to meet again. We are thrilled to offer the MEA Conference as an in-person event in Dubai! This year’s regional conference is the first face-to-face UFI event in 2021 and will explore what the future looks like for our industry and people”.

„Dubai has paved the way in the region for the global reopening of events, in particular exhibitions.“ 

Trixie LohMirmand, executive vice president DWTC 

Led by Naji El Haddad, UFI regional director MEA, the conference will host expert speakers from KSA, Oman, Germany, UAE and other countries across the region. The aim is to deliver world-class content, as well as sharing case studies, lessons learnt, plans and a vision for the future. His Excellency Helal Al Marri, CEO of the DWTC, will open the event. Delegates will also be briefed by Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), on how the Emirate has safely reopened for tourism and exhibitions – two industries that the government understands and supports.

-ufimea.org