Dubai-based event equipment rental company, Protec, has made some significant changes both to its brand and its operations, as it evolves to meet new post-Covid client needs.
Protec has refreshed its brand colours, introduced a new user-friendly website and instituted changes in company structure, management, and processes.
“We wanted to create a brand that expresses our clean sense of aesthetics, showcases our commitment to quality, and instils confidence in our clients that we ‘get it’,” says marketing manager Eimear O’Brien. “Our detail-oriented approach has not changed. We have built a great reputation for consistency and reliability, particularly on high-profile events. We wanted to modernise and refresh our image to reflect our vision for the future and the positive operational changes we have introduced. These changes are to be ongoing and committed to continuous improvement and reflection as we enter a new season. I firmly believe in a client-centred approach, and I let the clients’ journey, pain points, and feedback guide the process.”
O’Brien added the company has introduced a short tagline, ‘Your vision, our expertise’ and Protec’s Middle East team of 70 has been optimising its processes and procedures including the introduction of new SOPs and resource planning and rental software. In April they had their ISO 9001:2015, ISO 14001:2015 and ISO 45001:2018 accreditation inspected and reissued affirming an ongoing commitment to quality, safety and minimising environmental impact. There is a new general manager, Matt Allen, who has extensive industry and managerial experience in the region.
Protec has nearly 9,000sqm of warehouse space, with stock allowing it to deliver major events self-sufficiently without relying on market supply. There have been also significant investments in lighting and video in 2020.
There are plans to build on Protec’s existing operation in KSA (Kingdom of Saudi Arabia) and Allen plans to have a team on the ground soon. “We have put a huge effort into making real changes and I look forward to seeing them pay off this season,” he adds.
One addition to Protec’s facilities is the Pre-Visualisation suite. This sound-treated dark room with a separate recording booth offers employees and clients an immersive viewing experience to help in the planning and visualisation of events. With a separate recording booth, Protec offers an opportunity for content or voice recording and more.
Protec has a branch in the UK and has been a key player in the events industry in the Middle East since 1999.