The 3rd edition of the Jewels of Emirates Show, the first UAE show specialising in diamond jewelry, gold, silver, and luxury watches, kicked off today at Expo Centre Sharjah.

Organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce & Industry (SCCI), the show features around 100 of the most popular gold, diamond, jewelry, and watch brands, as well as more than 20 UAE and international leading designers in the jewelry and gold industry.

The show, which will run until 3rd July, was inaugurated by Abdullah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce and Industry (SCCI), Khalid Jassim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), Lee Seok-gu, Ambassador of the Republic of Korea to the UAE, Waleed Abdul Rahman Bukhatir, Second Vice-President, SCCI, Mohamed Ahmed Amin Al Awadi, Director-General, SCCI , Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, Sultan Shattaf, Sales and Marketing Director, Expo Centre Sharjah, and members of the Board of Directors of both the Chamber and the Centre. The officials also toured the exhibition, met with several exhibitors and got introduced to their latest gold collections and jewelry designs.

In his remarks, Al Owais underlined, “The high volume of activities and various economic, trade, and cultural exhibitions being held in the Emirate of Sharjah are the outcome of SCCI’s leading efforts to support Expo Centre Sharjah, one of the chamber’s vital institutions. Furthermore, SCCI supports the Centre in organising and hosting major local, regional, and international events in order to enhance the contribution of the exhibition sector to various economic fields and strengthen the commerce, tourism, and hotel sectors.”

“The Jewels of Emirates Show succeeded in achieving a distinct place among a range of specialised exhibitions and events in the gold and jewelry trade and industry,” Al Owais added.

For his part, Al Midfa emphasised, “The number of participants at this year’s Jewels of Emirates Show has increased due to the attendance of many prominent countries in the watch and jewelry industry, particularly Italy. Such participation allows local companies and UAE designers to showcase and present their creativity and innovations, familiarise themselves with the industry’s leading exhibitors, and communicate with them to share experiences and enhance their skills. As a result, the broad participation in this event strengthens its potential to attract a large number of visitors while also achieving its ultimate purpose of stimulating the gold and jewelry trade and increasing local sales.”

The show’s pavilion and booths witnessed a great number of visitors who started their tour by exploring the most prominent brands of jewelry, pearls, gemstones, and luxury watches. This year’s edition has numerous special surprises for its visitors, including valuable gold and jewelry gifts, daily vouchers worth up to AED1,000, and a large selection of fashionable clothing.

Moreover, many visitors were drawn to the Emirati exhibitors’ booths for their gold jewelry and designs that were inspired by the Emirati heritage, featuring an authentic, modern, and historical collection.

The exhibition is open to the public on Thursday, Saturday, and Sunday from 14:00 to 22:00, and Friday from 15:00 to 23:00.