The inaugural Beautyworld Middle East awards will be taking place at the Beautyworld Middle East show, at the end of November in Dubai, organisers have announced.

Beautyworld is the region’s largest international beauty and wellness tradefair, and will be taking place 23-25 November 2020 at the Dubai World Trade Centre.

The awards will take place during a gala dinner on the opening night of the three-day Beautyworld show, with 15 awards to be awarded across 10 categories. The awards aim to recognise the top performers, entrepreneurs and brands in the cosmetics, fragrance and wellness industries across the region.

Show Director of Messe Frankfurt Middle East and Organiser of Beautyworld Middle East, Elaine O’Connell, said: “It is important to identify and celebrate the individuals, companies and products who are driving the beauty industry on the local and regional level. “Many products and innovations are originating in the region and we aim to recognise vision, outstanding performance and excellence within the industry.”

Five Middle Eastern beauty brands have been shortlisted under the Homegrown Talent category, including Love Your Nails (LYN); Awrad Hair Care Centre; Four One One; Kayali; Mona Kattan; and N.Spa.

Internationally recognised brands and products shortlisted for awards include Dyson Airwrap, Clarins Plant Gold Year plus OPI – Nail Lacquer and Ardell Natural Strip Lashes.

Categories at the inaugural event will include Best Marketing Campaign, Innovation of the Year, Best Natural Products; Best Niche Products; Perfumer of the Year; Breakout Stars of the Year and Cult Classics.

Organisers say they expect 45,000 trade buyers and beauty professionals to attend the 2020 show in November.

–exhibitionworld.co.uk