The exhibition industry in the Middle East has been growing by leaps and bounds in recent years. However, with the COVID-19 outbreak, the industry estimated at USD 2.8 billion in economic impact in 2019, got a harsh hit with thousands of scheduled exhibitions & conferences being postponed or cancelled regionally.
Moreover, thousands of jobs could be at stake. The pandemic will end eventually but the world after the COVID-19 will not be the same again. How are we getting ready for the comeback?
Join us as we discuss the state of the industry with a focus on the largest two single markets in the MENA region; the Kingdom of Saudi Arabia and the United Arab Emirates.
Speakers:
- Taiseer Al-Mallah, Executive Director of Saudi Exhibition & Convention Bureau
- Mubarak Hamad Al Shamisi, Director of Abu Dhabi Convention Bureau
Monday, May 4th
8am NYC / 2pm Paris / 3pm KSA / 4pm UAE / 8pm HK time
Join us on Zoom: https://us02web.zoom.us/meeting/register/tZ0qf-GqqjktHNxZURf8FSLPtHVTferbl_4c
This one-hour panel discussion webinar will revolve around some of the key questions raised nowadays:
- What is the current status of the exhibitions & events industry in KSA and UAE?
- Is there a timeline for lifting the bans on large gatherings, in particular B2B exhibitions?
- What is the role of Convention Bureaus in supporting the industry during times of crisis?
- How can companies, especially SMEs, benefit from the economic stimulus packages announced by the government?
- How does the future of the industry look like in the Kingdom, the UAE and the region at large after the pandemic is over?
Session moderated by Naji El Haddad – UFI Regional Manager for MEA