by Expo Events Consulting Expo Events Consulting

International Pavillon on the world’s leading trade fair for animal production and animal farming 

EuroTier is the world’s leading trade fair brand for animal production and caters to all species in animal farming along every step of the value chain.

In keeping with DLG’s mission to create a global platform that enables the industry to access key regions directly, gain insights into the markets and to make the EuroTier brand truly international, EuroTier is as well established in the Middle Eastern region. After a successful launch of EuroTier Middle East in 2019 the trade fair comes back to Abu Dhabi from March 08 – 10, 2021.

EuroTier Middle East is the only trade fair in the UAE specialized 100 % in animal farming. EuroTier Middle East covers the whole portfolio for all locally relevant animal species. The show offers a comprehensive technical program consisting of presentations and workshops and the biggest indoor animal show for cattle and with a larger focus on sheep and goats.

In 2019 over 3 days, 6,500 sheep and goats have been assessed and awarded based on their breeding and genetics. In addition, EuroTier Middle East hosts Key-Buyers of the GCC region to facilitate a long-lasting success at the event for participating companies.
For more information please visit the Official website

EuroTier Middle East in numbers

  • 120 exhibitors and 150 companies from 16 countries, including Saudi Arabia, the country of honour.
  • 11,000 visitors over three days from 40 countries across a range of roles and livestock segments.
  • The EuroTier Middle East technical program covers a wide variety of trending and key topics: 30 global experts over 3 days
  • 6,500 live animals and 175 breeders: the largest live animal show in the region.

About the market

The Middle East is the third-largest market for sheep meat imports after China and the USA. The region is also a major importer of dairy products. However, the government’s strategic focus is to improve food security and self-sustainable production.

The Middle East region is one of the major drivers of the poultry industry. State subsidy programs such as those in Saudi Arabia, for instance, are aimed at meeting 60% of the demand for poultry from domestic production within the next five years.

The population of the GCC countries is expected to grow by 2.3% a year, reaching 63.4 million by 2023, and the region is one of the richest in terms of per capita wealth.

Consumers in the MENA region spend 24% of their food budget on meat. According to forecasts, meat consumption in the GCC countries will total 4.3 million tonnes in 2019.

Dubai is hosting the World Expo in 2020 and Qatar is hosting the 2022 FIFA World Cup. These two high-profile events attracting thousands of visitors from around the world are expected to drive growth in the foodservice channel as well as the animal farming industry in these markets.