DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, will organise the third edition of the World of Coffee Exhibition in 2024, in line with its unwavering commitment to supporting the thriving coffee sector in the Middle East and North Africa (MENA) region.
The exhibition will be held in collaboration with the Specialty Coffee Association (SCA) from 21st to 23rd January 2024 at the Dubai World Trade Centre. The event aims to connect coffee producers, manufacturers, retailers, and traders from the region and other parts of the world to support the growth of the sector in the region.
The renowned coffee trade exhibition will provide a dynamic platform for industry professionals, exhibitors, and coffee enthusiasts to build their network and business growth prospects. Anticipating a surge in participation, the third edition will see a 50 percent increase in exhibition space.
According to a report by Dubai’s Department of Economy and Tourism, Dubai is home to 615 coffee trade companies, which signifies the city’s prominence in the global coffee sector. The World of Coffee 2024 Exhibition aligns with Dubai’s vision to establish itself as a world-class destination for organising and hosting international events.
Khalid Al Hammadi, Senior Vice President at DXB LIVE, said, “The World of Coffee Dubai 2023 was a major success, owing to many experts and professionals, as well as the participation of thousands of coffee enthusiasts. Through the event’s third edition, we aim to reflect our commitment to bolstering the region’s coffee sector and providing a platform for industry professionals to connect, exchange knowledge, and explore new business opportunities.”
The exhibition will offer a range of features and activities, including a dedicated Buyers Lounge, where industry professionals can network and explore new business opportunities. Furthermore, the Buyers Programme will facilitate strategic matches between brands and buyers, fostering meaningful connections and collaborations.
The event also enables attendees to be part of exhilarating coffee competitions, where talented baristas will showcase their skills for top honours.
Additionally, the event aims at facilitating significant growth opportunities for farmers, distributors, and traders by fostering partnership agreements.
In the past few years, the UAE’s coffee market has witnessed significant changes and has emerged as a prominent player in the thriving sector.
Several studies and market analysis show that the coffee market will record further growth over the coming years. According to Data Bridge Market Research, the coffee and espresso beverages market value in the Middle East and Africa (MEA) region will amount to about US$1.33 billion (approx. AED5 billion) by 2030, compared to around US$1.085 billion in 2022. The market will achieve a Compound Annual Growth Rate of 2.6 percent during that period.
The World of Coffee 2024 Exhibition will serve as a springboard for businesses looking to expand their presence in the Middle East, further tapping into the region’s growing demand for high-quality coffee experiences and modern coffeeshops chains.
Rola AlGhoul