Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is rolling out a set of initiatives to deliver end-to-end “Only in Dubai” experiences to ensure tourists get to enjoy an unforgettable stay in the emirate, and encourage repeat visitation, as part of efforts to further strengthen and sustain the city’s world-class propositions.

One of the key pillars of Dubai’s Tourism Vision 2022-2025, the “Only in Dubai” set of initiatives will deliver authentic and world-class end-to-end destination experiences across travel touchpoints that are tailored to relevant segments of tourists.

The tourism strategy announced by Dubai’s visionary leadership aims to make Dubai the most visited city in the world, targeting 25 million visitors annually by 2025, and the unparalleled “Only in Dubai’ experiences will offer regular unexpected delight moments and active reduction of detractor moments or pain points that will positively impact guest happiness to inspire the millions of tourists to re-visit Dubai.

– visitdubai.com