Beautyworld Saudi Arabia 2024, the largest beauty and wellness trade fair in the Kingdom, opened on 11,February,2024 at Riyadh International Convention and Exhibition Centre (RICEC). Running until 13th February, Beautyworld Saudi Arabia offers visitors unrivalled access to five of the industry’s fastest-growing segments Fragrance; Hair, Nails & Salon Supplies; Cosmetics & Skincare; and Supply Chain & Services as well as Personal Care & Hygiene.

In a series of exhibition firsts, Beautyworld Saudi Arabia 2024 will involve an expansion to utilise the full venue RICEC, four times the size of the 2022 edition and bringing the widest number of exhibiting companies to the KSA market in the event’s history.

Expected to welcome over 10,000 exhibitors from around 35 countries. This 4th edition promises to capitalise on the success of the previous  Beautyworld Saudi Arabia which was the most successful and best-attended edition in the event’s history.

The 4th edition of Beautyworld Saudi Arabia debuts two brand new show features, designed to elevate the visitor experience and give an insight into global trends and expertise. The Next in Beauty Conference brings fresh insights and advanced business strategies to the fore. Running across all 3 show days, Next in Beauty provides a platform for over 40 industry experts to discuss topics such as sustainability, technology innovations, diversity and inclusion, e-commerce trends  and data-led insight from both regional and international voices

On the opening, Bilal Al-Baramawi, CEO of exhibition organizers 1^st Arabia Exhibitions and Conferences, said: “As we open the 4th edition of Beautyworld Saudi Arabia, this year’s event is geared up to become the biggest and boldest yet. With increased participation from international pavilions and exhibitors, and an inspirational range of new features for our expected visitors to enjoy, the growth and diversity of offering across all sectors is testament to the size of the opportunity for the industry in the region right now, and into the future,”  he explained.

In another Saudi Arabia debut, the BeautyLIVE! stage at Beautyworld Saudi Arabia sees three days of demonstrations, training, artistry and showmanship for the very first time in KSA. From ‘barber battles’ to nail artistry and permanent make-up tutorials, the BeautyLIVE! stage will come alive with regional and global experts to celebrate the vibrant spirit of the beauty industry with the brightest brands and its finger on the international beauty pulse.

“With demonstrations, conference insights and the best opportunity in the world for suppliers, brands, businesses and beauty professionals to network and explore, Beautyworld Saudi Arabia is set to cement its position as one of the most globally important industry trade shows in the biggest edition to date” said said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East.

Saudi Arabia is the 5^th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1^st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.