Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, and Chairman of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), the launch dates of the 11th edition of SIAL Middle East have been announced.

One of the Middle East’s largest food, beverage, and hospitality events, held concurrently with the Abu Dhabi International Date Palm Exhibition (ADDPE), SIAL ME will be launched from 7 – 9 December 2021 by the Abu Dhabi National Exhibitions Company.

Both exhibitions will be held in December, instead of September, to ensure the wider competitiveness of both pioneering events. The date change will bring significant levels of international participation from major specialised companies, decision makers, and global experts.

Capital Events at ADNEC has worked in close co-operation with the partners and key exhibitors of SIAL ME and the ADDPE in reaching this decision. Following a comprehensive assessment of the current market conditions and international exhibitors’ inability to commit for the original September date due to the probability of travel restrictions from their home countries, the decision has been made on the date change to support all SIAL ME and ADDPE exhibitors and partners.

H.E. Saeed Al Bahri Salem Al Ameri, Director-General of the Abu Dhabi Agriculture and Food Safety Authority, said: “SIAL Middle East is gaining importance and success year after year for its role in opening new business prospects for suppliers and buyers in one of the world’s fastest-growing food and beverage markets as well as enhancing the emirate’s position as a leading food and beverage hub. We are looking forward to another successful edition this December.”